Hello You!

 

Breast Cancer Campaign

 

Problem

Women are aware of the dangers of breast cancer but many women don’t perform life saving regular checks. Many women don’t know what or how to look for lumps and feel embarrassed about finding out.

 

Solution

Show women exactly how to perform the self-check privately. Using AR we create an app that will allow women see exactly how to check using their own breasts.

Woman using the app can see how accurate they are with constant live feedback. To encourage re-use of the app we capture data with prize incentives to remind women when it’s time to self check again.

To encourage more women to think about self-checking we expand this campaign using installations in lingerie changing rooms as this is a moment where woman pay most attention to their breasts.

 

Concept and Art Direction

Epson projectors - Extreme Gamer

 

Problem

Gaming has gone HD but few gamers consider buying a projector for their ideal gaming setup.

 

Solution

A viral video showing the power of HD gaming to the world.

 

Outcome

- Almost a million YouTube views, 2800 likes and 800 comments
- Bima and DMA gold Awards, New Media and Campaign Big Awards nominations, feature in Creative Review

 

Concept and Art Direction joined with Haydn Kerr and Jamie Readon

Creative Direction by Pete Petrella

Canderel - Lighten up

Problem
In todays' society women find it hard to keep up with the preassure about their look and body weight.

 

Solution

We want women to relax and to start feeling good again. Therefore we use the cheerful double meaning of 'lighten up' to make women smile and confindent during their every day life.

 

Concept joined with Mauro Rodriguez, Art Direction

 

Sky Sports –
‘Keep your eye on the ball’

 

Problem

Show Sky Sports is the best place for watching sports live and getting all the latest sports news.

 

Solution

Remind people that with Sky Sports you never miss a moment of the action. A fully integrated campaign including TV spots made from HD stills, press, print and an online game using eye-tracking software.

 

Concept joined with Mauro Rodriguez, Art Direction

 

Carlsberg - Youtube Takeover

 

Problem

How can we translate Carlsberg’s Moon TV advert for the YouTube audience?

 

Solution

We take Youtube to the moon and back.

 

Outcome

- Social Media chatter and high levels of interactivity on the youtube page

 

Concept and account win by Skive creative team: Hanja Baruschke, Mat Denney, Emma Townley, Laura Davies, Johanna Schümann
Creative Direction: Steven Bennett-Day, Louis Clement
Design: Gareth Matthews, Russel Cole
Copy: Holly Brockwell
Developer: Ahmed Meer

visit channel

 

 

Cannes Young Lions - UNICEF
press ad’

 

Problem

How do you make people feel that their help and actions make a difference?

 

Solution

An interactive press advert that shows how small actions can have a big impact. By removing the postcard the reader can see the difference they can make simply by filling in the post card and sending it.

 

Outcome

- Shortlisted by The Guardian for Cannes Young Lions 2011
- Reached the final 5 of all UK entries

 

 

Cannes Young Lions - UNICEF
cyber entry

 

Problem

8 million children worldwide don't live to see their fifth birthday. UNICEF is constantly working hard to make sure more children live to see five.

 

Solution

Using social media to organise and live stream the biggest fifth birthday in the world. We celebrate every child that UNICEF has helped survive. We invite key bloggers, active UNICEF members, musicians and members of the press to the real world event while showcasing this exclusive event to everyone who accept the invite on Facebook. No party would be complete without gifts. Facebook users can buy virtual gifts to help the charity and unlock exclusive content on the day.

 

Outcome

- Shortlisted by The Guardian for Cannes Young Lions 2011
- Reached the final 5 of all UK entries

 

Concept joined with Holly Brockwell,

Art Direction by me, Copy by Holly Brockwell

 

Refillable One Water System

Problem

The climate change pushes more and more people into poverty in Malawi. We need to support each other. The western civilisation needs to care, not just by donating money but also by changing behaviours.

Solution

A product, which has a minimum of impact to the environment. A practical 'wearable' bottle, which is unique as we are. Artists from around the world will support different designs. Bottles will be available to order online as well as in supermarkets. All bottles verify in design and price. This isn’t just a charity item it’s a style icon. Something that improves our daily life as well as reducing CO2 emissions.

 

Potential Outcome

ONE Water will not only set a trend with this product. ONE Water will start a revolution in the soft drink industry, where every day millions of bottles and cans are being thrown into the next bin. ONE Water will change peoples’ behaviour and the way we think and unlike any other charity organisation, ONE water will make a change, for us, for the people in Malawi and the world we are sharing.

Help me get this idea made :D

 

Concept and Art Direction

 

 

Social Synaesthesia

 

Challenge

Educate people about Synesthesia and let them experience it on a beneficial level.

Solution

I like to create an online app that allows Synaesthetes to experience their condition in an entertaining and revolutionary way. Let them now not only just see colours, let them create with the colours they see! I want them to experience their condition as a talent and talk to them on the most personal level.

I also like them to share with others what it's like to have Synaesthesia.

Concept